Category Archives: Opinion

10 Top Tips for Multichannel Retailing

Recent research from the Cranfield School of Management led them to compile 10 top tips for multichannel retailers. After reading the points, we wanted to share these and add to them, by reminding ourselves what some of the Retail Assist … Continue reading

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The Adoption of Omni-channel

Over the coming year, retailers at the forefront of omni-channel developments, who are already looking into the different ways in which their customers can transact; will be introducing several new IT initiatives within their businesses. After working closely with a … Continue reading

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Online Only Shoppers

According to recent Shoppercentric research, young men seem to be exempt from most of the traditional clichés surrounding the male species and shopping. In a recent study, 22% of men aged 25-34 agreed with the statement that they love making … Continue reading

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5 Ways To Make Me Faithful

You could be forgiven for thinking that this blog will contain dating advice, given the title and time of year. However given my previous disastrous Valentine’s Days (lowlights include: 1. Falling asleep on the bus and missing my stop after … Continue reading

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Mary and Multichannel

With 32 million people (that’s 66% of all adults) in the UK saying that they have purchased goods or services online during 2011 according to the Office of National Statistics, the opportunities for retailers are obvious. What is equally clear … Continue reading

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The ‘Digital Native’ Generation

The purchasing habits of customers are changing, with those of tomorrow’s consumers being very different to those of older generations. Retailers need to be taking note of this now to ensure that they are able to attract and engage their … Continue reading

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Integrating vs Interfacing

Within any retail business, the IT solutions used on a day to day basis require integration. This is very different to interfacing, for example within retail stock management an interfaced solution may include product files in two separate locations being … Continue reading

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Mobile – the only omnipresent channel

Whilst the idea of omnipresence may conjure up religious images for some, what I’m actually referring to when using this term in relation to mobile commerce is the property of being present everywhere. This is true for mobile phones, as … Continue reading

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Rehearsals: not just for actors

With squeezed IT budgets a reality within the retail industry, it can be hard for IT Directors to justify not automatically buying into the perceived cheapest option for Data Centre hosting. If their preferred supplier does not provide decision-makers with … Continue reading

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5 Ways in which shopping hasn’t changed

Whilst there have been developments in recent years to the ways in which consumers are able to make purchases, I would argue that retail has not changed unrecognisably. Here are 5 fundamental factors which have been around for some time: … Continue reading

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